According to published reports, 20% of contact information changes annually. Marketers cannot afford to invest in marketing programs that use outdated or non-validated databases. The marketing database – or, rather, the lack or disorganized state of one – is often cited as the single largest impediment to the client prospecting success.
The need to create this institutional memory of prospects is clear, yet doing so requires time, discipline and resources. VSM’s data management team can validate, clean and/or build your target database before you launch any type of demand creation activities or campaigns.
Data management services include contact acquisition and prospect base development, segmentation, database normalisation and integrity reinforcement, database cleaning and ongoing contact data management.
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