VSM offers a wide range of e-marketing services that are integrated with our automated platform contributing to highly effective B2B marketing programs. E-marketing is the leading way of staying connected with customers while enriching the customer’s automated communication experience.
Leveraging e-marketing tactics, VSM has developed a unique multi-dimensional framework – the Prospect Experience™ – to systematically engage, interact with and read prospective buyers creating predictable and incremental value for its clients.
Our range of e-marketing services include:
Microsites
Online assistance is where it’s at! Our custom designed microsites are like your virtual sales reps for delivering specific messages for getting the results you want regardless of scope of project.
Result — Here’s what VSM Microsites can do for you:
- Serves as independent sites from your main website that delivers distinct content about a specific product or service that reaches your intended target market.
- Marketing message is received clearly and easily found upon one click.
- Each site can be optimized according to key word to drive traffic and can improve search engine rankings once implemented.
- Builds overall branding and product awareness.
- Showcase monthly or annual events leading to increased attendance.
- Perfect as temporary informational sites for start-up companies.
‹‹ Back
|
Landing Pages
So what is a Landing Page?
Landing pages are where people go when they click on a banner, search engine result or e-mail link, or when they visit a promotional URL they heard about through various media outlets (radio, TV, etc.). The idea behind the landing page is to prompt someone to complete a desired “call to action”—resulting in conversions!
VSM’s landing page strategy is creating landing pages that allow the individual to experience consistency– same wording, look & feel–throughout the entire conversion process. Consistency is key to successful conversion rates. The more specific the searcher’s query, the more specific and relevant the resulting landing page should be.
Here are a few examples of ways that landing pages are used with various traffic sources:
- Traffic is sent from a Pay-Per-Click (PPC) search marketing campaign (such as Google AdWords) to multiple landing pages optimized to correspond with the keywords the searcher used.
- Traffic is sent from a banner ad or sponsorship graphic to a landing page specifically designed to address that target audience.
- Traffic is sent from a link in an email to a landing page designed to prompt a purchase, register for an event, or other action.
Result
- VSM Landing Pages can increase:
- Sale of products
- Membership registration
- Event attendance
- Newsletter subscriptions
- Software downloads
- Product or brand awareness.
‹‹ Back
|
Email Marketing
You need to create and send basic emails or automate advanced multi-tactical, multi-touch marketing nurturing programs. VSM’s marketing automation expertise and technology platform will allow you to develop one-on-one dialogue with your prospects and clients converting raw inquiries into sales qualified leads.
Our email marketing services includes:
- Content and creative development leveraging industry best practices
- Bounce, opt-out and subscription management
- Integration with forms, landing pages and microsites
- Dynamic content to tailor messages based on behaviour and profile data
- Industry-leading deliverability rates
- Dashboards and reports that illustrate how your campaigns are performing.
‹‹ Back
|
Website optimization Services
You want to track and act on website visitor behaviour? VSM will help you put a face on your web visitor. Our demand architects combined with our best-in-class marketing automation platform will allow you to transform your static corporate website into a powerful demand creation engine.
Our website optimization services include:
- Landing page and form integration
- Marketing assets optimization and management
- Lead scoring and visitors profiling (implicit and explicit)
- Website analytics integration
- Search engine optimization
- Content performance analysis
- Multi-touch program integration.
‹‹ Back
|
Paid search
Paid search advertising, also known as Pay-Per-Click (PPC), allows businesses to put their ads in front of motivated customers who are in the process of researching something related to your business on search engines such as Google, Yahoo or MSN. The advertiser only pays for clicks through a cost per click model which is entirely driven by an auction based system.
It is easy enough to get started with paid search, but the name of the game is in optimizing your results by managing your keywords, ad creatives and bids properly. This is where our expertise is, we handle all aspects of keyword research, text ad copywriting and testing, and proper bid selection.
Everything is tracked to its finest detail, whether we send clients to your corporate site or to a professionally designed landing page, every conversion is accounted for in our system.
We use a very sophisticated PPC management platform to handle all this complexity on all search engines, and to produce outstanding performance reports to keep you on top of what we are doing.
Result
- With our sophisticated Pay-Per-Click solution, we increase client or suspect traffic by optimizing keywords and online ads for driving desired conversion rates.
‹‹ Back
|
Marketing Automation Services
Many times after you acquire a lead, your sales team is sometimes not successful at converting it into a paying customer. Thus, the lead will tends to go cold ― unless you do something to prevent it.
Using marketing automation technology, it is now possible to design sophisticated communication scenarios that will automatically trigger emails and phone calls from our call center, as well as create tasks for your salespeople so they can follow through on specific events, such as a second site visits in one day, or a click-through from an email campaign.
VSM Marketing offers marketing automation across various communication channels such as:
- Email campaigns
- Websites
- Landing pages
- Microsites
- Direct mail
- Sales call triggers/reminders from CRM solutions
Result
- Our marketing automation technology helps automate the process of engaging with customers across one or more channels. This might include setting up an email campaign, sending it out, and tracking performance; or creating a new landing page with a form capture element; or more importantly, managing communication with a prospect across multiple channels (email, the Web site, microsites), and tracking their behaviour to identify different levels of leads.
‹‹ Back
|
| |
|
