VSM’s telemarketing team offers a range of specialized services that support businesses with their ongoing sales and marketing programs.
Our services include:
Data Gathering and Verification
Vital to every organization is the accuracy of the contact information in your database. Having an accurate database contributes to success of your marketing campaigns since the more prospects you reach, the more chance you have at achieving your program goals.
VSM’s Data Sweep is an automated solution that updates databases in real-time as current contact information is entered into the system by our telemarketing specialists. While our specialists gather and update each profile in Data Sweep, they also take the opportunity to promote your company, new product or upcoming event!
Once Data Sweep has done its’ job, a clean and customized list is ready in the display format of your choice.
Business Intelligence and Profiling
If you sell to multinational and large corporations, you know how difficult it is to find and understand how individuals, playing different roles in different function depending on the context, interrelate with each other when it comes down buying a product, service or solution like yours. This is where VSM’s client profiling program comes in.
VSM’s client profiling process reveals the competitive dynamics of your prospects' industries and provides insight into how these dynamics influence their purchasing decisions. VSM engages executives in meaningful discussions to understand the pains and the issues that drive their business decisions so that you can propose the solutions they require.
Profiles can include questions that uncover industry trends and solution gaps as well as include information about who your competitors are talking to and working with, giving you a window on your competitors’ marketing tactics. You will be able to analyze where you are succeeding and where you may need to make adjustments.
Event Success
The key to maximizing attendance at your next event is to entice and motivate prospects and current clients to take action.
To help you with the planning of your next marketing or sales event, VSM offers event services that can significantly generate leads and drive sales, enhance brand and product visibility, or promote new and existing products.
Our event services include:
- Verification of registration for events
- Event emails
- On-line registration forms
- Post-event follow-up
We provide full report details and analysis:
- Mid- point reports during the process
- Fulfillment reports including analysis at project completion
Event Response Collateral
Leveraging electronic marketing collateral is another great tool to draw product and company awareness and foster interest in your target market. E-marketing collateral can include company brochures, white papers, case studies, data sheets, or key opinion reports related to your business, and so on. The more information that prospects or existing clients have on your organization can lead to increased interest and response rate to an upcoming event.
Here’s how VSM’s approach integrates collateral into the registration process:
- Using the contact list & objectives you provide, we decide on the best tactic to use that will drive traffic toward event registration.
- Tactic can include:
- Emails about your event with a URL link to a landing page that contains an online registration form and a collateral request form.
- Phone calls to your targeted list about the event from our specialists for a more personalized approach where.
- Combination of both emails and follow-up phone calls to emails to ensure the nurturing goals have been executed at the highest level.
Result
The combination of VSM event specialists and the chosen event tactic strategy allow us to utilize our expertise in delivering the results and headcount you want while allowing your resources to concentrate on important aspects of other sales and marketing programs.
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