VSM Marketing Unveils New Brand Image

Montreal, Quebec (October 6, 2009) – VSM, a leading demand optimization firm providing innovative B2B solutions, unveiled a new brand image today that further signifies the company’s evolution in aligning their sales, marketing and technology practices in building more accelerated and sustainable pipeline growth.

"Our new brand image is one of the effective ways we are communicating the evolution of our business as well as our commitment to partner with clients by understanding exactly what they need executed—whether it’s a simple teleprospecting program or a more complex multi-tactical program." said Alain Boudreau, VSM' CEO. “We want our clients to turn to us first knowing they can rely on us for delivering the results they want.”

VSM has been driving a shift in its approach to the market that began with the new development of its demand creation programs enhanced by the company’s marketing automation platform. The company now offers sophisticated communication services that automate the process of engaging with customers across a range of marketing channels allowing for more efficient campaign management.

The company now offers a wider portfolio of demand optimization solutions that is focused on marketing automation and advisory services, managed inside sales services, and marketing technology services. VSM' new brand image represents a significant milestone in the company’s history as it strives to leverage the talent of its marketing professionals, its technology and its proven effective insides sales practice, so clients can benefit from their return on their marketing investments. 

If you would like to review VSM' new brand image, visit our new website at www.vsmmarketing.com.

About VSM
VSM is a leading customer engagement agency, a demand optimization center, offering field marketing services and solutions that allow B2B companies to drive accelerated and sustainable topline growth.

Leveraging over 16 years of industry experience and comprehensive advisory services, marketing automation and insides sales capabilities, VSM collaborates with clients of all sizes to help them become high-growth businesses. The company has developed a unique multi-dimensional framework – the Prospect Experience™ – to systematically engage, interact with and read prospective buyers creating predictable and incremental value for its clients.

For more information about its multi-touch demand generation, lead nurturing and pipeline acceleration programs, visit www.vsmmarketing.com.