VSM Launches its TEN-TOUCH™ Program

Montreal, Quebec (August 26, 2009) – VSM, a leading demand optimization firm providing innovative B2B solutions, today announced the launch of TEN-TOUCH™, a new lead development program aimed at increasing overall demand creation program effectiveness.
                                          
TEN-TOUCH™ focuses on engaging prospects in one-on-one meaningful interactions through a series of tactical phases that provoke dynamic buying responses. The program will be of tremendous value for companies that strive to effectively nurture leads that will develop into revenue.

"In response to our clients’ needs for a multi-tactical lead development program, we developed TEN-TOUCH™,” said Francois Chartier, Chief Marketing Officer at VSM. “The program is aimed at tightly aligning program strategies with clients’ go-to-market strategies that reaches prospects and encourages desired action—resulting in sales.”

Crucial to the program’s success, its lead development strategy focuses on identifying potential prospects and stimulating them through a series of dynamic nurturing and qualification tactics. Once program performance objectives are achieved, VSM’s automated scoring model provides sales-ready lead reports—which indicate a range of leads from those ready to purchase in the near future to strategic contacts requiring prompt follow-up.

“Our goal in creating a sales-driven lead development program that is unique to anything in the marketplace has been accomplished. The program is designed at reaching high-quality leads that will help our clients meet their sales goals,” said M. Chartier. “We look forward to making incredible things happen for our clients and their piplelines.”

With the launch of TEN-TOUCH™, VSM has begun its new service positioning within the program management sector. Furthermore, the company will launch additional lead demand optimization programs over the next few months.

About VSM
VSM is a leading customer engagement agency, a demand optimization center, offering field marketing services and solutions that allow B2B companies to drive accelerated and sustainable topline growth.

Leveraging over 16 years of industry experience and comprehensive advisory services, marketing automation and insides sales capabilities, VSM collaborates with clients of all sizes to help them become high-growth businesses. The company has developed a unique multi-dimensional framework – the Prospect Experience™ – to systematically engage, interact with and read prospective buyers creating predictable and incremental value for its clients.

For more information about its multi-touch demand generation, lead nurturing and pipeline acceleration programs, visit www.vsmmarketing.com.