Our team of demand architects creates and develops programs based on a unique prospect experience using our systematic approach to demand optimization integrated with our dynamic lead scoring model. VSM has a unique set of capabilities allowing our clients to maximize every opportunity, every step of the way.
Lead Development Programs
Whether you need to fill-up your pipeline with new opportunities or you need to further nurture and qualify them, our demand architects will develop integrated multi-touch programs based on our proprietary program development framework optimizing your marketing campaigns to deliver superior results.
Our team of marketing professionals will engineer your programs using a tailored multi-tactical model optimized for the type of demand you want to create and centered around the buying dynamic of the audiences you are targeting.
Pipeline Acceleration Programs
You have a done a great job at generating sales ready leads but do you feel they have been sitting around for too long in your pipeline? If so, our demand architects will help you diagnose why these opportunities are stalling and develop a custom pipeline acceleration program specific to your needs.
Pipeline Acceleration programs, coupled with the right stimulus offers, will help you optimize the demand you have already created and increase the velocity of your prospect buying process by driving rapid action; facilitating their progress from one buying phase to the next.
Event Optimization Programs
As part of an integrated demand creation and lead development strategy, traditional and online events can be very effective to create, qualify and validate interest for you value proposition. Driving attendance – the right one – to these events is a critical component of your event strategy.
VSM has developed a unique approach to maximize the return on the investment you make to organize these events by delivering sales ready leads resulting from integrated event strategy we created for you.
Our marketing professionals will build and develop event optimization programs, integrating tactics to be executed before, during and after the event, resulting in a more sizeable and qualified attendance to your events. This method will also lead to you having a better ratio of marketing qualified leads facilitating an easy conversion to sales ready leads.
VSM’s Ready-to-Go Program Portfolio
Furthermore, VSM has developed ready-to-go programs, which can be customized and tailored to meet your campaign objectives, shortening development cycles and producing accelerated results.
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TEN-TOUCH™
VSM’s TEN-TOUCH™ program is a multi-touch, multi-tactical lead generation program generating sales ready leads. Furthermore, the program has been architected to identify where the targeted prospects sit in the buying process and facilitate effective progress from one buying phase to the next through a self-qualification model.
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