Archives for June 21, 2019

Vision Strategy Marketing receives the prestigious National Women’s Business Enterprise Certification

Vision Strategy Marketing, a B2B Marketing Services firm in Montreal (Canada), is honored to announce it has received the prestigious National Women’s Business Enterprise Certification from the Women’s Business Enterprise National Council (WBENC). The WBENC certification for women-owned businesses is the most recognizable and sought-after certification of its kind. WBENC’s national standard of certification requires a meticulous process, including an in-depth review of the business and a site inspection, confirming the business is at least 51% owned, operated and controlled by women.

“We are so honoured to receive the National Women’s Business Enterprise Certification,” said Nathalie Gauthier, President, Vision Strategy Marketing. “This reinforces our commitment to our clients to provide outstanding marketing services and deliver results with the added benefit of being 100% women-owned.”

This certification also benefits our clients by helping them achieve their diversity initiatives, demonstrating their commitment to fostering diversity and the continued development of their supplier diversity programs. It also provides our clients with a proven professional services partner holding a certification that is nationally accepted by hundreds of major corporations and government entities in North America and Worldwide.

“We are very proud to be officially certified as a Women’s Business Enterprise,” said Alain Bouchard, Vice President Operations and Finance, Vision Strategy Marketing. “We work with top Technology Solution and Service Providers across Canada and look forward to the positive effects this recognition will bring to our clients and Vision Strategy Marketing.”

About Women Owned 

Our mission is to fuel economic growth by building a broad consumer movement of support for Women Owned businesses. Women Owned is an initiative from the Women’s Business Enterprise National Council (WBENC) and WEConnect International to create a movement of support for Women Owned businesses. We support female entrepreneurs and those who do business with them by raising awareness for why, where and how to buy Women Owned.

The Women Owned initiative is managed by WBENC and WEConnect International. The two non-profits are dedicated to advancing the success of Women’s Business Enterprises (WBEs) in the United States, Canada and across the globe.

Why Buy Women Owned

When you support Women Owned businesses, you are investing in women’s economic empowerment, gender parity in commerce, vibrant communities, and the growth of the economy overall. Your support for Women Owned businesses is an investment into a future of economic success, innovation, and equality. 

For more information, please visit: www.wbenc.org.

Vision Marketing Strategy heading to the Trade Mission for Canadian Businesswomen

Nathalie Gauthier, President of Vision Strategy Marketing, is going to Baltimore to participate in her first Canadian Businesswomen’s Trade Mission. It is thanks to the Trade Commissioner Service (TCS) Business Women in International Trade (BWIT) program, which is organizing a delegation to WBENC in partnership with the Women’s Enterprise Organizations of Canada (WEOC) and the Canadian Embassy in Washington, DC.

The conference is the world’s largest gathering of corporate and government buyers where delegates can connect with women business leaders from over 18 countries. Attendees will enjoy tailored Canadian programming and three days of speakers, executive workshops, matchmaking and networking opportunities, including the WBENC Business Fair– the largest of its kind with more than 300 exhibitors and procurement specialists.

In addition, the Réseau des femmes d’affaires du Québec (RFAQ) is heavily involved in supporting women entrepreneurs by being the Quebec representative for the WEConnect International certification program. BDC is also collaborating in the success of women in business by setting aside $ 1.4 billion in loans to women-owned businesses over the next three years.

“Vision Marketing Strategy is growing and I intend to use the knowledge and networking acquired during this conference to the benefit of the company to improve our offer and services to our customers,” said Nathalie Gauthier, President of Vision Strategy Marketing.

As a corporate delegate, Nathalie’s goal is to deepen her understanding of supplier diversity opportunities open to her with Fortune 500 companies. She will also participate in business networking opportunities and be included in Canadian programming events, including a networking reception and a welcome activity with corporations.

About Women Owned 

Women Owned is an initiative from the Women’s Business Enterprise National Council (WBENC) and WEConnect International to create a movement of support for Women Owned businesses. We support female entrepreneurs and those who do business with them by raising awareness for why, where and how to buy Women Owned.