Demand Generation

Your mission: to acquire net-new quality leads by reaching decision makers with a need

The solution: content powered performance-based campaigns to meet your demand generation goals.

Successful demand generation
campaigns start here

Accelerate your digital marketing strategy by working with our dedicated team of experienced demand generation experts.
Every client has different needs. You decide how much support you’re looking for, and we adapt our services to fit your requirements.

Brand Awareness

Integrating Brand awareness into telemarketing campaigns
and content marketing is an effective strategy to expand your notoriety
in a competitive industry.

Brand Exposure

Having a solid, trusted brand is important for your company to thrive. Telephone calls and brand building go hand in hand. We can help you get in the driver’s seat – with the right audience and the right approach – we’ll increase your brand awareness while building a name and giving it a personality.

Brand Touchpoints

A brand touchpoint is any bit of interaction or communication through content made between a brand and its customers. We can assist you in building a consistent tone and image to help you gain recognition, credibility and create the best customer experience possible.

When it comes to building brand awareness for B2B, you need to think about activities as part of an awareness-building strategy instead of stand-alone tactics for awareness. This is a journey we can help you develop and execute.


Harness the persuasive power of content marketing
to attract and retain customers

Content Marketing and Creation

Why Content Marketing

Today’s internet is ruled by content. Your prospects are looking for information to solve their problems… therefore they do not need a sales pitch at first. You need to build trust, credibility, and authority. Content marketing will help knock-down sales resistance while providing awareness about your solution along with its benefits.

Content Curation

If you don’t have the budget to create new content, or need to stretch your marketing dollars, consider using a content curation strategy. You can shine a light on insights from thought leaders while building your own credibility and avoiding the trap of egocentric marketing.

Digital content for inbound and outbound

At VSM, we can help you develop professional content such as landing pages, websites, blog posts, social content, eBooks, white papers, videos and more. 

Before the content goes live, we can help you set up monitoring mechanisms to track performance and tie-in with your lead generation strategy.

"Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action."

As an extension of your team, we will help you develop a content strategy that fits with your budget and goals. We can grow early stage prospects
by generating awareness and interest and nurture them until they are ready to buy.

Email Campaigns

Our marketing experts will work with you to develop the content for your transactional emails or campaigns that deliver the right message at the right time.

Email Marketing Services

When done well, email marketing is one of the most cost-effective marketing tools, has the highest ROI of all marketing channels, and the most important part of an effective online marketing strategy.

Let us help you develop your email marketing strategy along with key performance indicators (KPIs) to track high-potential prospects.

VSM Services include:

Whether you’re a Small Business with no resources or an established B2B company with a marketing department,
our marketing services can help you develop and execute targeted programs designed for ROI.


Mapping content and communications to the Buyer’s Journey can help you accelerate the sales cycle and increase conversion.

(Source: Content Marketing Institute)


Let us do the legwork and help you build a solid foundation to get your brand voice in the marketplace so you can focus on your core business.