Telemarketing

We help businesses engage with prospects looking to address a pain point

B2B Outbound and Inbound Telemarketing and Sales Prospecting Experts
WE CONVERT PROSPECTS INTO SALES LEADS WITH TELEMARKETING
We will help you to identify, qualify and target high-potential prospects

Our Approach

A full-service approach based on the buyer’s journey from awareness through conversion, nurturing and booking appointments to fill your sales pipeline

Teleprospecting and Business Development

Phone prospecting to engage prospects in a conversation is still the most effective sales strategy to generate leads and acquire business intelligence.

Lead Generation

Outbound telemarketing can help your company during the Awareness stage of the Buyer’s journey and ensure your business is included in the customer’s final decision-making and selection process.

Appointment Setting

If you’re in need of setting a series of appointments, whether to support your salespeople locally or for upcoming trips abroad, our team can do the leg work for you. Let your sales representatives focus on their core responsibilities.

Event Promotion and Registration

We help businesses boost the attendance to their event by following up event invitations by a phone call. We can increase their interest in attending your event and by following-up with a reminder, reduce no-shows.

Account Reactivation

Customers disengage for a variety of reasons. But attracting a new customer costs at least five times as much as keeping an existing one. This is a great reason to get our help to re-engage your dormant accounts.

Cross-selling

Cross-selling is an opportunity to take time to listen to customers and to engage them in discussions about their needs and how they can be met by your products and services and identify new business.

Brand Awareness and New Product Sales

Businesses without a significant presence in the market can use our telemarketing services to spread awareness about their company and products, acquire helpful business intelligence and speed up sales growth.

Our Project Managers will develop a program to align with set objectives. Once your project kicks off, you will get progress updates and access leads generated on our portal. We work hard to deliver customer value and we make sure to adapt the project to deliver the best outcome.

FIND OUT MORE ABOUT OUR PROGRAM RESULTS
CHECK OUT OUR CASE STUDIES

B2B Market Research and customer profiling is about asking the right questions to the right people.

Research, Profiling and Surveys

B2B Market Research, Customer Profiling and Surveys

We help our customers build Market Research through surveys to collect information on changing market trends, potential areas of growth, understanding customer behaviour, product assessments, buying patterns, evaluating the customer experience or measuring the competition.

Lead Nurturing Programs

Implementing an effective lead nurturing strategy can have a huge impact on the results of your campaign and the return on your investment.

Lead Nurturing

A lead nurturing campaign will attempt to build a relationship with prospects using a multi-touch approach. It will share content such as emails, educational collateral, blogs, webinars and speaking engagements to support the interest in your product or service during the buying cycle. This process will continue until qualified prospects are considered ‘sales-ready.’

VSM Services assist to:
  • Develop a multi-touch nurturing program
  • Create messaging and themes for your campaigns
  • Automate web forms and response assignment
  • Implement monitoring mechanisms
  • Follow-up and qualify
  • Create a management dashboard

"Companies that excel at lead nurturing generate 50% more sales-ready leads at 33% lower cost."

(Source: Forrester Research)

"Leads nurtured with targeted content produce an increase in sales opportunities of more than 20%."

(Source: HubSpot Blog)

Identifying your target market to develop an effective marketing plan is a vital factor in driving sales that result in revenue. The process starts with a creative campaign that fills your funnel with targeted prospects, who then will be qualified into leads to be developed into opportunities.

Clean and prepare your customer and prospect database for a higher return on your marketing efforts

Database Services

Data quality is the key to success

We have seen a lot of customer databases over the years along with lead generation efforts that make it or break it based on the quality of the client’s lists. We often see multiple databases in a variety of formats, incomplete data, and inaccurate data.

VSM can help with database development:
  • New list development and validation
  • Decisionmaker identification and qualification
  • Data cleansing, appending, address accuracy
  • Database Consolidation & Segmentation
  • Reduplication - eliminate duplicates
  • Email permission compliance
  • CRM appending

To deliver a successful lead generation program, it is essential to have the right contacts, phone numbers and acquire permission to email. It is even more critical to pass the information along to sales for further engagement.

DO YOU NEED LEADS TO FILL YOUR PIPELINE?

Whether you need help to boost registrations to a seminar event, launch a new product or are in need of a program to generate leads on an ongoing basis, let’s talk.