On July 25th, two employees, Nathalie Gauthier and Alain Bouchard, acquired VSM and are now managing the agency. VSM will now stand for Vision Strategy Marketing.
For his part, VSM founder Alain Boudreau has launched Solutions Centrix Inc. to market CRM CentrixOne, an integrated sales and marketing cloud software solution. VSM’s team of experts is now a CentrixOne Partner and will continue to use the powerful customer relationship management software in addition to reselling it.
In the last few months, Alain Bouchard and Nathalie Gauthier were able to count on Alain Boudreau’s unwavering support in transitioning the business smoothly and efficiently. The VSM team is pursuing the firm’s original mission, offering specialized marketing services to deliver value and results while accelerating our clients’ growth.
Get to know VSM’s new owners
Nathalie Gauthier has worked in business development and client account management at VSM for over 7 years. Previously, Nathalie was with IBM for over 22 years in multiple sales and partner facing roles. In recent years, she has worked closely with Alain Boudreau, who coached her for her role as a business leader. Her goal? To keep working with clients and advise them on growth strategies, with the support of VSM experts.
Alain Bouchard came to VSM five years ago. He remains in charge of operations, finance, and prospecting programs. During his career, Alain has garnered a broad experience in management, marketing and sales through his role as manager with a variety of organizations. His goal? To help current and future clients increase their sales with every mandate.
As entrepreneurs, Nathalie and Alain are committed to do everything they can to ensure VSM reaches a new level of growth and becomes a leader in its field. Join them and their team on the way to continued success.
The VSM difference
We are a results-oriented performance marketing agency and our clients know that our B2B demand generation programs are designed with the single focus of improving their sales pipeline. VSM offers fully integrated marketing programs that maximize the latest technologies as well as incorporating the human touch to uncover the opportunities you are looking for. Our hands-on approach and transparency means that our clients become part of their success.
Our unique methodology and bilingual employees enables us to service companies of all sizes, from SMB to large enterprise. We execute over 100 mandates a year and play a substantial role in our clients’ success.