Our seasoned BDRs engage in strategic business conversations to qualify prospects, and schedule meetings with hard-to-reach decision-makers. Our B2B Appointment Setting services allow your team to focus on high-value opportunities and closing deals.
Appointment setting plays a critical role in nurturing prospects and advancing them through the sales funnel. By scheduling a meeting between your sales team and qualified prospects, you ensure that every conversation is purposeful. This direct interaction builds trust and provides a dedicated time for your team to present solutions tailored to the prospect’s needs, making them more likely to convert.
However, setting up these meetings can be a time-consuming process. That’s where VSM’s expertise comes in. Our specialized b2b appointment setting services allow your sales team to focus on what they do best—selling—while we handle the task of identifying and securing appointments with qualified leads.
| COMMON CHALLENGES | HOW VSM SOLVES THESE CHALLENGES |
|---|---|
Difficulty Reaching Decision-Makers | Decision makers were never at their desks, and now with the shift to work-from-home and use of cellphones, reaching them is a completely different game. VSM’s targeted outreach strategies leverage seasoned BDRs with the latest industry technologies, such as multi-line calls, intent data, and access to the most up-to-date databases, to connect you with the right decision-makers. |
| Inefficient Use of Sales Resources | Following up on leads who aren’t ready to convert can be an ineffective use of time for sales teams. The VSM team is efficiently trained to qualify prospects based on pre-established campaign criterias prior to setting meetings, ensuring your team only engages with high-potential prospects. |
| Unpredictable Scheduling and Follow-Ups | Sporadic lead flow makes it difficult to forecast and plan sales efforts. VSM collaborates with you to design your b2b appointment setting campaign, ensuring a steady stream of qualified appointments, providing your sales team with reliable opportunities, and a predictable revenue growth. |
| High Overhead Costs | Managing an in-house team consists of high overhead costs; from marketing and hiring to training and onboarding. Outsourcing to VSM provides you access to BDRs who have honed their skills for years, and are experts at navigating the cold-calling world. We retain our competitive edge by leveraging specialized industry software and technologies such as auto-dialing, intent data analysis, call boosting, and lead tracking. In addition to having access to an AI-powered SDR, you can now optimize your budget with a predictable monthly cost. |
VSM’s b2b appointment setting service follows a streamlined process designed to connect you with the decision-maker, and ensure your sales team’s time is spent wisely. We take care of the legwork so that your team can focus on bringing up that revenue number.
We start by analyzing your target market to develop a precise conversation guide for identifying and qualifying leads.
If you do not have a prospect list, VSM can provide one that’s tailored to your needs and enriched with intent data.
Our team engages prospects with strategic outreach, personalized messaging, and consistent follow-ups.
Specialized top industry technologies such as auto and multi-line dialing, AI-call boosting, and lead tracking, are leveraged to increase reach rate.
Each lead is qualified through proven techniques, ensuring only high-potential prospects enter your pipeline.
We schedule meetings with decision-makers and hand them over to your sales team, primed for conversion.
We provide detailed reports, updated databases, and key business intelligence to ensure your team can capitalize on every opportunity generated.
“Prior to creating a formal Top of Funnel program at Compugen, we didn’t have established lead metrics. Marketing activity generated some leads, but they were inconsistent and generally originated from trade shows or events. Leads were distributed to sales for follow-up, but rarely entered into CRM or measured over time. Account Executives were expected to fill their sales funnel through individual prospecting. As with many organizations, lead tracking and gaining insight into marketing activity and event ROI were common sources of frustration.”
– Cliff Hatch, Commercialization/Demand Gen Lead, Compugen Inc.
With over two decades of experience in complex B2B markets, VSM has mastered the art of appointment setting, and connecting clients with decision-makers who are ready to engage.
Outsourcing appointment setting to VSM means more time for your team to focus on what they do best—closing deals—while we handle manual, time-consuming task of scheduling with qualified prospects.
We leverage cutting-edge tools and data-driven insights to ensure the right prospects are prioritized and your appointment setting efforts are optimized for maximum results.
VSM’s b2b appointment setting services are flexible and scalable with fractional BDRs, adapting to your business’ changing needs as you grow, and ensuring continuous success no matter your industry or company size.
Help your sales team focus while we ensure they connect with the right prospects.
Vision Strategy Marketing Inc., also known as VSM, is a lead generation agency based in Montreal that specializes in bilingual (English & French), B2B, outbound business development across Canada and the United States.
With a warm, human touch, our expert BDR team identifies, qualifies, and targets high-potential prospects through teleprospecting and business development campaigns.
1000 Rue du Lux, Suite 401
Brossard, Québec, Canada
J4Y 0E3
Tel: 450-655-5300
Toll-Free: 1-877-294-2457
info@vsmmarketing.com
