We generate sustainable growth through effective marketing programs
OUTBOUND LEAD GENERATION FOR B2B BUSINESSES
If you’re looking for a marketing agency to help you acquire more customers, upsell or re-engage dormant accounts and convert visitors into qualified leads, you’re in the right place.
Marketing Services for every stage of the Customer Journey
Develop a Marketing Strategy and Roadmap
Get ahead with a good marketing plan. Marketing and sales have evolved, and the market is more competitive than ever before. Our step-by-step collaborative approach is designed to work efficiently with management and other key stakeholders.
Generate Business Opportunities
Our telemarketing and prospecting services are backed by a team of seasoned business development experts mandated to identify, develop and qualify the potential opportunities and purchase intentions based on predefined parameters.
Produce Marketing Content
Our content development service can help you develop strategies and content to increase awareness of your products, solutions or services. We can help you create content for your website, social media activities or marketing collateral to attract or address customer inquiries.
Provide Marketing Resources
By outsourcing tasks to experts who already have the appropriate facilities and experienced staff, your company can focus on key activities while transforming fixed costs into variable costs. As such, it becomes far easier and less risky to implement pilot projects.
How we helped our clients
Industry: Telecom
Solution: IP Telephony
Project Brief: The phone appointment setting campaign aimed to upsell a new IP Telephony and Collaboration Solution to customers whose system had reached their capacity or end of life. The mandate included contact acquisition and validation of small to mid-market businesses.
Results
Tactics
- 7% qualified leads
- 57% new or updated contacts
- 70% Reached contacts (Statused)
- Cold calling
- Appointment Setting
- Follow-up email
Industry: Complex IT Solutions
Solution: ERP
Project Brief: This Lead Generation campaign aimed to schedule phone call follow-ups or discovery sessions with prospects having ERP systems that do not meet their needs or require too much expensive customization. The mandate included contact acquisition and validation with mid-market businesses in the Retail sector in Québec. The campaigns have since expanded to cover Ontario and a few regions in the United States.
Results
Tactics
- 8% qualified leads
- 21% Nurture Opportunities
- 72% Reached contacts (Statused)
- Cold calling
- Appointment Setting
- Follow-up email
Industry: IT Solutions
Solution: High End Data Storage and infrastructure
Project Brief: This Event Boosting Campaign has been a recurring project for over 3 years. The objective is to invite customers and prospects to an annual Innovation Conference held in collaboration with tier 1 vendor partners. The goal is to register guests and confirm their presence.
Results
Tactics
- 12.5% average registrations
- 80% average participation
- 14% Qualified Leads
- Cold calling
- Registration and confirmation
- Lead generation via Invitation calls
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Five steps to a simple but effective marketing plan
We’re getting close to half-way through the calendar year and chances are your marketing activities are not going according to plan. No matter what size
READY TO TAKE THE NEXT STEP?
Let us know what services you’re looking for. We’ll take a look and see how we can deliver. Please get in touch and let’s schedule time to talk!
