VSM connects you with pre-qualified prospects through targeted, technology boosted B2B lead generation campaigns, ensuring your sales team spends time on leads that convert.
Lead generation is more than outreach—it’s a strategic approach to identifying and nurturing prospects most likely to convert.
At VSM, we specialize in b2b lead generation that delivers qualified decision-makers aligned with your sales goals. Through precision-targeted outreach and data-driven insights, our process builds predictable growth by filling your pipeline with warm leads, maximizing your ROI and, streamlining your team’s efforts.
| COMMON CHALLENGES | HOW VSM SOLVES THESE CHALLENGES |
|---|---|
Difficulty Reaching Decision-Makers | Decision makers were never at their desks, and now with the shift to work-from-home and use of cellphones, reaching them is a completely different game. VSM’s targeted outreach strategies leverage seasoned BDRs with the latest industry technologies, such as multi-line calls, intent data, and access to the most up-to-date databases, to connect you with the right decision-makers. |
| Inefficient Use of Sales Resources | Following up on leads who aren’t ready to convert can be an ineffective use of time for sales teams. The VSM team is efficiently trained to qualify prospects based on pre-established campaign criterias prior to setting meetings, ensuring your team only engages with high-potential prospects. |
| Unpredictable Scheduling and Follow-Ups | Sporadic lead flow makes it difficult to forecast and plan sales efforts. VSM ensures a steady stream of qualified appointments, providing your sales team with reliable opportunities, and a predictable revenue growth. |
| High Overhead Costs | Managing an in-house team consists of high overhead costs; from marketing and hiring to training and onboarding. Outsourcing to VSM provides you access to BDRs who have honed their skills for years, and are experts at navigating the cold-calling world. We retain our competitive edge by leveraging specialized industry software and technologies such as auto-dialing, intent data analysis, call boosting, and lead tracking. In addition to having access to an AI-powered SDR, you can now optimize your budget with a predictable monthly cost. |
At VSM, we’ve mastered the art of connecting with decision-makers who align with your offerings. Our skilled Business Development Representatives (BDRs) initiate conversations to uncover genuine interest, and qualify prospects for meaningful engagement.
Our approach is straightforward: We set the stage, and you seal the deal. From initial contact to scheduling the meeting, our BDRs ensure each lead meets your criteria.
We start by analyzing your target market to develop a precise conversation guide for identifying and qualifying leads.
If you do not have a prospect list, VSM can provide one that’s tailored to your needs and enriched with intent data.
Our team engages prospects with strategic outreach, personalized messaging, and consistent follow-ups.
Specialized top industry technologies such as auto and multi-line dialing, AI-call boosting, and lead tracking, are leveraged to increase reach rate.
Each lead is qualified through proven techniques, ensuring only high-potential prospects enter your pipeline.
We schedule meetings with decision-makers and hand them over to your sales team, primed for conversion.
We provide detailed reports, updated databases, and key business intelligence to ensure your team can capitalize on every opportunity generated.
“Before working with VSM, we didn’t have a quality telemarketing vendor who was able to add value, bring insights, and deliver results with third party tele campaigns. The VSM team proactively worked with our sellers to get enabled on IBM products & offerings before starting a marketing campaign, which helped deliver a strong value proposition to prospects during the calls, and added value to every client conversation, thus helping the IBM team get stronger nurtured leads from these campaigns.”
– Gaurav Sahni, Lead Ecosystem Marketing, IBM Canada
With over two decades of experience in complex markets, VSM has mastered the art of B2B lead generation and connecting clients with decision-makers who are ready to engage.
VSM leverages specialized industry technologies such as auto-dialing, data analysis, AI-call boosting, and lead tracking to optimize targeting, ensuring your pipeline is filled with the most qualified leads.
By outsourcing to VSM, you gain a dedicated sales force without the overhead of hiring and managing an in-house team. VSM’s fractional BDR team handles the time-consuming aspects of lead qualification, allowing your team to focus on closing deals with high-potential prospects.
You have access to real-time campaign data for the duration on campaign, along with bi-weekly progress calls. At the end of your project, a final report consists of a complete export of the cleansed, updated database, complete with BI, and leads identified for nurturing.
Let’s talk about how VSM can generate high-quality leads for your business through a B2B Lead Generation campaign.
Vision Strategy Marketing Inc., also known as VSM, is a lead generation agency based in Montreal that specializes in bilingual (English & French), B2B, outbound business development across Canada and the United States.
With a warm, human touch, our expert BDR team identifies, qualifies, and targets high-potential prospects through teleprospecting and business development campaigns.
1000 Rue du Lux, Suite 401
Brossard, Québec, Canada
J4Y 0E3
Tel: 450-655-5300
Toll-Free: 1-877-294-2457
info@vsmmarketing.com
