We deliver sales-ready opportunities to you
As an extension of your sales team, VSM connects you with decision-makers, and delivers a steady flow of qualified prospects through B2B Lead Generation, Appointment Setting, and Telemarketing campaigns and services.
25+ years of delivering results for growing businesses.
With over two decades of B2B expertise, VSM has mastered the art of connecting businesses with qualified prospects through lead generation, appointment setting, and telemarketing campaigns.
Our tailored services and expertly trained BDRs ensure every outreach supports your sales goals. As an extension of your team, we focus on driving measurable growth and helping you close more deals.
Lead Generation
Our B2B lead generation services identify and attract qualified prospects, filling your sales pipeline with high-potential leads. We use data-driven strategies and targeted outreach to connect you with decision-makers who are ready to engage.
Telemarketing
Our expert telemarketing team conducts personalized outreach to nurture business leads and convert interest into action. We focus on building rapport with prospects, uncovering their needs, and positioning your solution as the answer.
Appointment setting
We handle the heavy lifting of scheduling meetings with warm, pre-qualified B2B prospects. By focusing on decision-makers, we ensure your sales team spends their time on productive conversations that drive revenue and growth.
The VSM Impact in Numbers
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Here’s what our customers have to say
“A big thank you to the VSM team for the amazing job. Besides excellent results, interaction and support from VSM on a weekly/daily basis and, the reporting information provided from quarter to quarter helps us improve our programs. I can’t say anything less than: it is fantastic! ”
– Shannon Stone, Global Campaign Manager
Dell Technologies | Global Lead Generation
Why choose VSM
Customized Solutions for Your Business Needs
At VSM, we don’t believe in a one-size-fits-all approach. Every campaign is tailored to the unique needs of your business, taking into account your target market, industry, and goals. Whether you’re targeting niche markets or scaling up, we’ve got you covered.
Decades of Knowledge within Complex B2B Markets
With over 25 years of experience, VSM has developed strategies that deliver consistent results in diverse industries, from SMBs to large enterprises. Our team of seasoned BDRs, data analysts, and project managers constantly adapt to the changing market dynamics, ensuring your campaigns are always optimized for success.
Human Expertise Enhanced by Technology
VSM combines skilled BDRs with top industry technologies and services, such as intent data, automatic dialers, AI call boosts, and voicemail drops, to deliver an efficient, personalized outreach. Our approach ensures meaningful conversations with decision-makers, higher reach rate, and better conversation-to-conversion ratios.
Seamless Integration with Your Sales Team
We operate as an extension of your team, handling the groundwork of lead generation and appointment setting. By engaging decision-makers directly and presenting your value proposition effectively, we allow your team to focus on closing deals. Transparent communication and detailed reporting keep you in control every step of the way.
Lower your Overhead Costs with our Fractional BDRs
Managing an in-house team consists of high overhead costs; from marketing and hiring, to training and onboarding.
Outsourcing to VSM provides you access to fractional BDRs who have honed their skills for years, and are experts at navigating the cold-calling world. We retain our competitive edge by leveraging specialized industry software and technologies such as auto-dialing, data analysis, AI-call boosting, and lead tracking. Along with access to these technologies, you also gain a predictable, month-to-month service costs that help you budget effectively.
Additional Services
VSM ensures maximum attendance by calling your provided prospect list or sourcing one for you. We handle invitations, reminders, and attendance confirmations to make your event a success.
VSM keeps your prospects engaged with consistent follow-ups, personalized touchpoints, and valuable information tailored to their needs. Our lead nurturing strategies build trust, strengthen relationships, and guide prospects through the sales funnel, ensuring they’re ready to convert when the time is right.
VSM ensures your outreach is powered by accurate, up-to-date data. We acquire and validate prospect lists through meticulous research and advanced tools, guaranteeing you connect with the right decision-makers and eliminate wasted efforts on outdated or incorrect information.
VSM ensures your CRM stays current and actionable. Whether it’s a dedicated data update project or seamlessly integrating final data from a campaign, we save you from the inefficiencies of manual entry and prevent valuable insights from getting lost in spreadsheets.
Run targeted campaigns to understand your market and measure customer satisfaction. VSM’s services include crafting and executing tailored surveys to gather actionable insights, helping you refine your strategies and improve customer experiences. Whether it’s corporate profiling or gauging satisfaction, we deliver the data you need to make informed decisions.
Engage your prospects with personalized, automated email workflows designed to drive conversions. Whether as a standalone initiative or an addition to a lead generation or appointment setting campaign, VSM’s email strategies ensure consistent follow-ups, nurture relationships, and maximize engagement with your audience.
Streamline your outreach with automated voicemail drops that combine efficiency and a personal touch. Each message is recorded by the agent assigned to your campaign, ensuring it sounds natural and genuine. Perfect for event promotion or attendance confirmations, this solution delivers tailored messages quickly and effectively, helping you save time while maintaining meaningful connections with your prospects.
Uncover hidden opportunities with VSM’s tool-as-a-service, which identifies companies visiting your website—even if they don’t fill out a form. Our solution analyzes visitor intent and enables targeted outreach, turning anonymous traffic into qualified sales opportunities.
Experience VSM's Impact with a Pilot Project
Curious about how VSM can transform your sales pipeline?
Start with a low-risk pilot project and see the results firsthand. Our tailored pilot projects let you experience our expertise and high-quality service with minimal commitment. From lead generation and telemarketing to appointment setting, we’ll showcase how we deliver measurable value.
Ready to Drive Growth?
Contact us today
Our latest posts

The Capacity Gap
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Staying the Course
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Scaling Smarter: How SMBs Can Compete with the Big Players
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